Rolling Out the C4SW Publicity Campaign

The Community for Skilled Workers (C4SW) is a national initiative to promote certified Bhutanese plumbers and electricians by building public trust in local workmanship. Despite their skills, many of them face limited opportunities due to widespread public perceptions of poor quality and high costs charged by local skilled workers. The Department of Labour (DOL), through strategic publicity, aims to change these perceptions, and promote the C4SW as right choice for home-builders, contractors and others, especially for services like plumbing and electrcial works.